QUALITY ASSURED QUARTERLY NEWSLETTER | Summer 2011
An introduction to Extended content labelsPackaging designers, marketers, and brand managers know that the 2.6 seconds you have to catch a consumer's attention in the marketplace is critical. Research is conducted and compelling messages are crafted for a design solution that appeals to target audiances and stands out on the shelf. What about the increasing demands on label space for legal and regulatory requirements? At Quality Assured, we often hear our customers wondering how to fit everything required without overcrowding the label and brand representation. To maintain shelf appeal, get brand messages across and meet regulatory requirements, we recommend Extended Content Labels (ECL). | ||
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For over 25 years, Quality Assured customers have benefited from our competitive advantage as a one-stop shop for printed packaging needs. QA leads through innovation in 6 specific product categories: Pressure Sensitive Labels, Roll-Fed Labels, Extended Content Labels (ECLs), Blister Cards, Cartons, and Coupons — all produced 100% in-line, offering cost efficiencies, consistent color between product categories, and quicker turn-around times. |
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